Castleoak, Mike Parsons and Martha Flora create Martha Flora UK
Established European specialist dementia care operator Martha Flora has joined forces with Castleoak and operating partner Mike Parsons to create Martha Flora UK.
Amsterdam-based Martha Flora operates specialist boutique dementia care homes across the Netherlands with thirteen homes currently open or under construction.
As part of the joint venture Castleoak will provide specialist land finding and acquisition services, will manage the planning process, and design and builld the high quality, specialist care homes. Mike Parsons and his team will commission and operate the new facilities and Martha Flora will provide the brand, intellectual property and operational support.
A new company Martha Flora UK Limited has been established and will be jointly owned by the three parties. The new venture sees Castleoak taking a stake in a specialist dementia business for the first time.
An initial programme of 10 care homes is planned across the South East.
Mel Knight, who joins the Board of Martha Flora UK said “Our initial focus is on acquiring sites – which are smaller than typical care home sites – up to one acre in affluent South East towns. Castleoak would welcome approaches from landowners, developers and agents with suitable opportuniites.”