We are only two months away from Apple’s iPhone 14 range, while leaks have revealed everything from their phones Battery Capacity to me Possible price increasesone surprising detail was overlooked: a new name.
In September, Apple is expected to announce a less expensive version of the iPhone 14 Pro Max, which was widely assumed to be called the “iPhone 14 Max”. But a detailed supply chain report from an analyst omdiauses a much more reasonable name.
Breaking with the leaks so far, David Hsieh, senior director of research at Omdia, refers to the new device (and replacing the iPhone 13 Mini) as the ‘iPhone 14 Plus’. This makes a lot of sense. It harkens back to Apple’s previous brand of its largest phone and creates a larger demarcation between the two 6.7-inch models.
Moreover, the name “Max” is also problematic. Maximum version of any device indicates that it best precedes its physical size, hence statements like “to the maximum”. The connotations about “plus” are not very extreme, “plus size” is a long-standing association and the word refers to “more” rather than better. This would be a better fit, since the standard iPhone 14 models will lose most of them iPhone 14 Pro Major Upgrades.
Apple’s latest brand also shows a desire to keep the Max reserved for premium hardware. In ascending order, the M1 (and soon M2) range consists of:
- m 1
- M1 Pro
- M1 Max
- M1 Ultra
Max sits above the Pro. Yes, Apple’s branding has always been criticized for causing confusion (look no further than “Apple Watch version‘), but the iPhone 14 Max version is cheaper and slower than the iPhone 14 Pro would be odd even by Apple standards.
Adding more weight to Hsieh’s language are the details of the Omdia report, which breaks down iPhone component suppliers, supply distribution and order volumes over the next two years. Contrasted with this is the huge number of high-profile leakers who have been talking about the iPhone 14 Max for months. It would be a surprise for them to be wrong this close to launch, but Certainly not unprecedented.
Yes, there are bigger questions surrounding the iPhone 14 lineup – including Eye-opening battery capabilitiesAnd the Camera differences And the Generation Segment Gap — but for Apple, getting the messages around these phones is critical. And it all starts with a name.
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