May 28, 2019 News

Reduce agency spend with effective healthcare recruitment

Many healthcare businesses, including care homes, rely on and spend too much on staff agencies and temporary workers. We understand that it’s often the most convenient and quickest way to get staff. Unfortunately, it’s not the most cost effective healthcare recruitment strategy and has long term impact and issues.
Employing and retaining your own staff, rather than opting for temporary agency workers has a number of benefits. Not only does it reduce your overall salaries nominal because you are not being charged agency margin, you also have control and the benefit of regular staff who are able to provide continuity of care in your care or nursing home. This is a CQC hotspot and go to area when issues are apparent.
The good news is that finding and employing your own staff is not as difficult as many people think, it all starts with generating the right level of applications. So putting the right strategy in place can literally pay dividends for your business from day one. (Try our instant agency savings calculator and see the difference).

Effective Healthcare Recruitment Advertising
Recruitment is a two way process. If you want to get qualified, talented full-time nursing staff, you need to think carefully how you reach out to them.
• Inspiring Care Job Posts
You may not realise that writing a job post is marketing, but it is. Putting your next job opportunity up online or in the local paper, requires careful thought and, above all, effective writing. Your job adverts should contain relevant information such as role descriptions and salary, also be exciting enough to entice the right candidates to apply.
• Social Media Recruitment
We all know that social media is an important way to communicate nowadays. Whether you love or hate Facebook and Twitter, they are the perfect tools for reaching out to candidates. Facebook has a job platform now, whilst in early stages and some time before it is really useful, early adopters are seeing awareness and applications increase.
If your healthcare recruitment is stagnating, spending more quality time on these platforms can boost your engagement. Social media allows you to target specific audiences or locations and get in front of the people that matter to your healthcare business.
• Social Media Visibility
Did you know that 59% of people use social media to research a company they are interested in? People tend to want to work for businesses they have an affinity with. Most healthcare businesses can do a lot to improve their visibility to passive candidates and promote themselves. Show how well you treat staff, for instance, or what great facilities you have. It’s not just about jobs, promoting your brand will have a halo effect with overall application levels and candidate caliber.
Make the Application Process Easy
Complicated application processes put candidates off. As with anything in life, the simpler you make it, the more engagement you should get. There are a few ways you can do this:
• Dedicated Job Website / Page
Listing jobs on your own site means that candidates can easily see what your healthcare business is all about at the same time as viewing vacancies. You could also combine your jobs page with careful keyword choices to improve SEO (search engine optimisation eg Google rankings) so that more people can find you.
• Online Applications
You don’t want to put hurdles in the way of any potential applicant, so making it easy to apply online is vital. Many candidates will be searching for jobs on their mobiles and simplifying the process can help with this.
Forget about making it mandatory to attach a CV because many candidates in healthcare don’t have one up to date. Include mobile friendly, simple care application forms instead and you may find that the response to your advertisement increases dramatically.
• Acknowledge Immediately
Once you get an application, always reply to say that you have received it. You can do this automatically nowadays with online applications. Let the candidate know if they have been unsuccessful or whether you want to see them or require further information. Good communication is vital if you want to attract the best candidates.
• 24 Hour Personal Response
Of all the internal recruitment reviews we perform at Go Apply for care organisations looking for improvements, one of the most common issues is that applications are not followed up… Apply for your complimentary recruitment healthcheck.
An email to say thanks for applying, a phone call for arrange an interview, SMS text messages; in fact all 3 are an essential part of a process if you want the best candidates! Care job seekers with experience will be connected with prospective employers within 24 hours of applications, so be the first to be in touch and seize the opportunity.
Overspend on temporary agency staff is on the rise according to the latest CQC State of Care report and a further 650,000 job places will need to be filled by 2035 to cope with the care needs of an ageing population. Meaning business is on the up, but you have to do much more to have an effective workforce.
• Use Recruitment Software
Employing the right recruitment software can make a big difference if you have posts that you need to fill on a regular basis. It allows you to track and monitor applications, helping to manage candidates seamlessly through the application and interview process.
If you want to reduce your agency spend and develop a more effective healthcare internal hiring strategy, contact the team at Go Apply today to see how we can help.


We speak up for the independent sector. All news articles are published by editor Viv Shepherd.

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